Istanbul store puts up ‘no discount’ signboard for South Asians, sparks buzz

A quirky signboard spotted in a shop in Istanbul, Turkey, has gone viral, sparking a mix of amusement, cultural reflection, and online banter. Featured in an Instagram clip posted on April 22, the sign reads: “India, Pakistan and Bangladesh brothers please don’t ask for discount.”

The video, which briefly shows the store’s interior, has garnered over 3 million views, generating lively conversations around cultural habits, marketing, and the universal art of bargaining. A text overlay on the reel reads, “I spotted a ‘no discount’ notice specifically for South Asian people in Istanbul,” further fuelling the discussion.

Reactions flooded in, with users offering both humorous and thoughtful takes. One commenter joked, “Divided by borders, united by international embarrassment,” while another, claiming to be a store owner, added, “They don’t ask for a discount — they beg, chat for 30 minutes, then leave. We had to block access from these countries. Sad but true... sorry!”

Some defended the cultural context, explaining that haggling is a deeply rooted and accepted practice in South Asian markets. “It’s not about being cheap, it’s about respecting the vendor’s product and negotiating in good spirit,” one user shared.

Others pointed out that the sign wasn’t offensive, but simply a humorous way to discourage long bargaining sessions. “It’s not anti-discount — it’s anti-haggling,” another clarified.

The sign, while lighthearted, opened the door to a broader conversation on cultural norms and how humour can bridge — and highlight — differences across the globe.