Saudi Arabia warns of fake Hajj ads, urges pilgrims to use official Nusuk platform only

Dubai: Saudi authorities have issued renewed warnings against fraudulent Hajj campaigns circulating on social media, urging pilgrims to avoid unofficial operators and to register exclusively through the government’s authorised digital platforms.

The Ministry of Hajj and Umrah confirmed that all advertisements for Hajj services outside the official “Nusuk” platform are considered deceptive.

These unauthorized campaigns, often promoted on platforms like X and Facebook, claim to offer accommodation and transportation services within the holy sites but have been linked to financial scams targeting unsuspecting pilgrims.

According to Saudi media reports, the Public Security Directorate has already arrested five individuals involved in promoting fake Hajj packages online. The suspects face charges of fraud and violating Hajj regulations.

The “Nusuk” platform, developed by the Ministry of Hajj and Umrah, is the only official portal through which international pilgrims from more than 50 countries can access licensed Hajj service providers and select from packages based on quality and pricing.

It operates in full integration with the Ministry of Interior’s unified digital permit system, known as the “Tasreeh” platform, launched in partnership with the Saudi Data and Artificial Intelligence Authority (SDAIA).

“Anyone attempting to bypass the Nusuk platform risks losing their opportunity to perform Hajj,” said Ahmed Bajaafer, an adviser to the National Committee for Hajj and Umrah. He described online advertisements for Hajj services as “outright scams.”

In an official statement on X, the Ministry reiterated that no visa—regardless of its category—authorizes its holder to perform Hajj except the designated Hajj visa. Attempting to enter Mecca or participate in pilgrimage rituals without the proper documentation is a violation of Saudi Hajj laws.

The Ministry has called on the public to report suspicious advertisements or unauthorized Hajj services by dialing 911 in Mecca, Riyadh, and the Eastern Province, and 999 in other regions. Residents abroad are encouraged to notify local authorities if they encounter deceptive campaigns.

The government also announced that all Umrah visa holders must leave the Kingdom by Tuesday, April 29, 2025 (1 Dhul-Qi’dah 1446 AH), as preparations intensify for the Hajj season.

With millions expected to travel to Mecca in the coming weeks, Saudi Arabia continues to emphasize safety, transparency, and the use of its official digital infrastructure to ensure an orderly and fraud-free pilgrimage.