Matjaz Belsak (Slovenia) Image Credit: Supplied

Abu Dhabi: Some of the world’s strongest men -- men who can pull a truck or lift a car among other ‘super power’ acts -- will descend on the UAE capital to show off their strength as part of the Abu Dhabi Muscle and Fitness Expo to be held on May 11 and 12.

The line-up of super athletes, who are part of the Strongman Champions League (SCL), includes Dainis Zageris (Latvia), Krzysztof Radzikowski (Poland), Matjaz Belsak (Slovenia) and Sean O’Hagan (Ireland).

Focus on Fitness

The expo which will be held at du Forum will see top fitness companies in the region displaying their most trendy and innovative fitness products and technology besides showcasing an inspiring line-up of fitness celebrities, international competitions and fitness live shows for all ages to enjoy.

 The expo will feature information on healthy living, obesity prevention, need for balaned diet to offset diseases, benefits of exercises, professionalism in sports and more.

 - Bassim El Jawhari

There will be expert talks heath, nutrition as well as fitness workshops, wellness seminars, demonstrations, on-site discussions with professional athletes and product sampling.

The expo will also host the signature LesMills group fitness classes, boxing, Muay Thai and MMA fights over the two days.

“This event is reflective of UAE’s outstanding leadership within the national health and fitness community. It will feature information on healthy living, obesity prevention, need for balanced diet to offset diseases, benefits of exercise, professionalism in sports and more. The best part is the give-aways we are going to be offering. It is the perfect incentive to get the maximum number of attendees to the event because some of the information our exhibitors and sponsors will share may change lives,” said Bassim El Jawhari, CEO and founder of Universal Muscle Fitness and Fashion which is organising the expo.


Strongest-Man World Championships by SCL for the first time in the UAE. This event will be covered by 95 TV stations all over the world including UAE.

IFBB Elite Pro International event with 12 PRO Cards (bodybuilding & fitness competition)

- Les Mills group fitness classes activations
- Fitness & fashion competitions
- Jiu Jitsu
- MMA fights
- Wrestling

Where: Du Forum, Abu Dhabi
When: May 11 & 12, 10am-7pm
Entry: Dh120 (one day access), Dh180 (two-day access)

Tickets can be purchased online through www.ticketmaster.ae or at the door.