Dubai: The Roads and Transport Authority (RTA) in Dubai has launched a new phase of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-coded plates.

Offered at a price of Dh1,620, it allows customers to choose five-digit plates numbered after important events in their lives such as birthday, wedding day, and graduation day, among others. The available numbers relate to the period from 1967 to 2017.

Customers can buy their number plates from Customers Happiness Centres, service providers, strategic partners, RTA website (, or the smart app ‘Drivers & Vehicles’.

Sultan Al Marzouqi, director of vehicle licensing, RTA’s Licensing Agency, said: “The U Code number plates bearing dates from 1967 to 2017 will be issued, once available on the list of plates on RTA’s website”

He added: “This phase follows the remarkable turnout seen by previous phases of Code S and T for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised and important numbers for their vehicle plates.”