Dubai: Jebel Ali Metro station on the Red Line of Dubai Metro has been renamed UAE Exchange station as part of the Roads and Transport Authority’s (RTA) station rebranding programme.

RTA signed an agreement with UAE Exchange, awarding the naming rights of Jebel Ali station to the firm. The company becomes the 16th, following Danube and BurJuman, to have Metro stations named after their brand. Abdullah Yousuf, CEO of Rail Agency, signed the agreement for RTA, and Y. Sudhir Kumar Shetty, president of UAE Exchange, represented the remittance firm.

“Having UAE Exchange on board is a further testament to the success of the naming rights, which has evolved into a source of attraction for mega businesses in the UAE. It also reflects the rising awareness of the community of national and international branding and the need to work on the investment opportunities opened for those brands,” said Yousuf.

The UAE Exchange station is strategically located in Jebel Ali Free Zone, surrounded by key industries of technology, IT, telecommunication, finance, business, gold and jewellery, as well as health care.

“The Metro has shaped into a creditable icon of the success of mass transit systems in the emirate, and we take the pride in renaming Jebel Ali station as UAE Exchange station,” said Shetty.

The existing stations named after major brands are Abu Dhabi Commercial Bank, DAMAC Properties, Mall of the Emirates, Deira City Centre, Etisalat, GGICO, Sharaf DG, First Gulf Bank, Nakheel, Palm Deira, Nakheel Harbour & Tower, Dubai Airport Free Zone, Noor Bank, BurJuman and Danube.