Swiss Watch House, representative of Jacques Benedict SA France of Givenchy Watches, writing instruments, and other fine accessories, has established a regional office at Dubai Airport Free Zone (Dafz), under the name of Time Force Middle East FZCO.

Located at the new light industrial units, the office will serve as a distribution and customer service hub for the fine branded luxury items taking advantage of the superior logistic facilities and administrative service provided by the free zone.

"We are delighted that Time Force has decided to operate from the free zone, and we look forward to building a strong partnership that will result in achieving mutual benefits. We believe that looking after our customers' welfare and interest is the base for the establishment of a long term business relationship," said Shahla Abdelrazak, Dafza director for marketing and sales.