Dubai: As many as 180,000 lights on 18 floors of the Burj Khalifa lit up (signifying their purchase) within the first 24 hours of the launch of the World’s Tallest Donation Box campaign.
Sunday’s donations will help provide 180,000 meals for those affected by the coronavirus pandemic in the UAE, as part of an initiative that aims to illuminate the Burj Khalifa’s 1.2 million lights in a message of hope and solidarity.
Launched as part of the ’10 million meals’ campaign on Saturday, the World’s Tallest Donation Box enables companies, entities and the public to purchase lights of the Burj Khalifa, for as little as Dh10 each, to collectively donate 1.2 million meals or food parcels to low-income individuals and families in the UAE.
For every light purchased for Dh10 through the website www.tallestdonationbox.com, one meal is provided to someone in need.
