As Eid approaches, scammers ramp up efforts to exploit online livestock sales
Abu Dhabi: As Eid al-Adha approaches, Abu Dhabi Police have warned residents to remain vigilant against a surge in online fraud schemes targeting charitable donations and livestock purchases.
Authorities have observed a marked increase in scams exploiting the holiday spirit, particularly via fake social media accounts and unverified digital platforms.
In a recent public advisory, police cautioned the public against falling for advertisements offering sacrificial animals or certificates at unusually low prices.
These offers typically require upfront payments or bank transfers and are designed to deceive those wishing to donate sacrifices or support needy families during the festive season.
Goodwill
“Scammers prey on people’s goodwill during Eid al-Adha,” the police said. “They circulate emotionally charged messages urging donations, often under the guise of charitable causes or discounted livestock sales.”
Deceptive Tactics
With the increasing use of social media and online shopping apps, fraud tactics have grown more sophisticated. Criminals exploit trending topics and public generosity, using fake websites, untraceable phone numbers, and even fabricated business licenses to appear legitimate.
Livestock sales scams
One of the more prevalent scams involves livestock sales. Fraudsters advertise sheep and other sacrificial animals, often accompanied by professional-grade photos and persuasive language, promising delivery after payment. Victims later realise the farms never existed, and the money is gone.
Bogus donation campaigns
Abu Dhabi Police also noted the rise in bogus donation campaigns, particularly those claiming to send sacrificial shares to poor communities in conflict zones abroad. These scams typically urge users to transfer funds to anonymous accounts in the name of charity.
Pet sellers
Another emerging trend involves fraudsters posing as pet sellers or adoption agencies. Victims are convinced to cover “shipping and insurance fees” for animals supposedly sent from overseas. These interactions often occur through mobile marketplaces or social media, with requests for payments via bank transfers or exchange services.
Authorities stressed that these fraudulent entities often use fake documentation, doctored photos, and even fictitious Google Map locations to build credibility.
How to stay safe
To combat this growing threat, Abu Dhabi authorities recommend using only official smart apps and verified platforms for purchasing sacrificial animals or making donations.
Government-approved services, such as those operated by the UAE Red Crescent and local municipalities, ensure both security and transparency.
Residents are encouraged to report suspicious activity immediately either through the Abu Dhabi Police smart app, by calling the 24/7 “Aman” service, or visiting the nearest police station. All reports will be handled confidentially.
Authorities remind the public: if a deal seems too good to be true, it probably is a scam. Always verify the source before sending money or sharing personal information online.
Unrealistic livestock Prices: Ads promote sacrificial animals at prices significantly below market rates.
Fake farms and delivery promises: Victims are convinced to prepay for animals that never arrive.
Emotional language: Messaging like “Donate joy this Eid” or “Help the poor celebrate” is used to encourage impulsive transfers.
Overseas donation claims: Some scammers claim to distribute sacrifices in war-torn regions via fake certificates.
Before donating or buying sacrificial animals online:
Confirm the platform’s licensing and history
Avoid transferring money to unverified accounts
Be wary of ads with excessive emotional appeal
Report any suspected scam immediately
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