Dubai welcomes visitors with interactive souvenir ‘passports’

Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office, has partnered with the General Directorate of Residency and Foreigners Affairs (GDRFA) to inject fresh energy into its ongoing Dubai Destinations summer campaign.

As part of the initiative, visitors to the General Directorate of Residency and Foreigners Affairs will be welcomed with souvenir ‘passports’ that introduce them to the city's diverse summer experiences in a fun and engaging format.

Each passport features a QR code linking directly to the Dubai Destinations website, where users can explore interactive guides and curated itineraries designed to help them make the most of the city throughout the summer season.