Quick service. Delivery of orders is done within 24 hours Image Credit: Supplied

DUBAI As Dubai inches closer to becoming a smart city, an increasing number of services are just a click away. Even laundry can now be obtained online or through a mobile app.

Seven-month-old Getlaundry.ae, a mobile and web application for laundry services, allows customers to request on-demand laundry services online to save time and effort.

“All you have to do is download, register and order,” said Pawel Iwanow, adviser to GetLaundry.ae, adding that the pre-booked round the clock laundry service offers everything from washing and pressing to dry cleaning and folding, with delivery within 24 hours.

Iwanow said the online service has many affiliated laundries in Abu Dhabi, Dubai and Sharjah, as a result of which it can cater to orders from across the emirates.

Key target

“Getlaundry.ae’s key target is individuals looking for convenience when it comes to chores and with a strong population growth, we see great opportunity in the coming times,” said Iwanow.

The iOS and Android mobile app offers pick-up in less than an hour. Customers can track their orders online too.

Iwanow said, “Getlaundry.ae wants to set itself apart from the local competition of laundries. A GetLaundry.ae representative will pick up and deliver your laundry within 24 hours, round the week. In addition to that, online order and payment increases convenience. We have a proprietary logistics technology and unique data aggregation to map buildings vertically, resulting in increased efficiency of routes and better customer experience,” said Iwanow.

“The laundry industry is highly fragmented and competitive, especially with the mom and pop laundry shops in the UAE. Having said that, there is a general readiness to pay for convenience when you have a professional laundry service coming to your doorstep with just a click. On the other end of the spectrum, quality is important. We’ve set strict processes in place to ensure that the standard of operations at our partner laundries is top notch. The launderettes that we partner with are known for their ace quality. Getlaundry.ae drivers and customer service agents are well trained to ensure they can attend to any queries that clients might have,” said Iwanow.

As for the rates, prices range from Dh2 for washing a face towel to Dh250 for drycleaning a leather jacket.