Muraspec brings CD-Rom-based wallcovering sampling

Traditional methods of design selection in the Middle East have been consigned to the past by Muraspec, the UK-based leading manufacturer of wallcoverings.

The company has launched its revolutionary new sampling system, the Muraselector, based on the CD-Rom, which recently received an exclusive preview in the UAE.

The new system enables professionals to browse the entire range at leisure on their computers, without being constrained by bulky binders, with a support pack of "traditional" textural samples and, for the first time, connect these wallcoverings to achievable in-room effects in an instant.

Chris Williams, sales and marketing director for Muraspec, said: "There was only one guiding premise behind creating the Muraselector, and that was to build a supremely user-friendly interface. In turn, the more seamless our service becomes, the more efficient the consultancy process for the end user, which saves time and money.

"In retrospect, the use of a CD-Rom seems an obvious solution – but nobody had done it before. Now, customers have four different browsing tools in one, and can choose their products by product, or by desired effect.

"As well as being an easy selection tool, the CD-Rom also contains virtual room designs, so customers can have the access the knowledge of our experts to help them achieve the look they want."

The range of 30,000 products is grouped into Looks and Feels, which can be viewed by single swatch, or in a room design. Samples can then be ordered online, with an average delivery time of just 24 hours in the UAE.

Williams added: "The Muraselector took two years of research – at a cost of approximately Dh5 million to us – to devise the most effective viewing tool, and the most effective design methods. The results led to a radical evaluation of the whole of our worldwide operation, from product range through to delivery."

Senior management at Muraspec predict this could increase their business by up to 30 per cent in the next two years.

The company is the market leader in the region, with 35 per cent market share.