Pink Caravan flags off campaign in Abu Dhabi

Abu Dhabi: The Pink Caravan campaign ‘Turn the UAE Pink’ saw activists visiting the Masdar Institute in Abu Dhabi in connection with the launch of the Wellness Campaign.

With October being commemorated as International Breast Cancer Awareness Month, the spotlight is on Pink Caravan and their new Wellness campaign which aims to raise awareness about breast cancer and educate both men and women on the importance of self-examination.

The organisers of the campaign hope to spread the message that awareness and knowledge of the disease are the first steps towards a cure. Ameera Bin Karam, president of Pink Caravan, said: “The campaign is a roaring success. It is continuously being welcomed by corporate employees and guests. We want to make sure that both men and women are able to receive the necessary clinical and educational training and, if they can’t come to us, we are bringing it to them.”