Abu Dhabi launches cartoon for waste management culture

Abu Dhabi: The Centre of Waste Management Abu Dhabi (CWM) has launched a campaign titled ‘Khadrah and Soudah’, as part of its endeavour to develop a waste management culture in the emirate of Abu Dhabi.

The initiative comes as part of the centre’s ongoing awareness programmes to educate residents of Abu Dhabi on the importance of reducing waste and promoting its reuse and recycle.

The campaign includes a 12-part cartoon series titled ‘Khadrah and Soudah’ (Arabic for green and black) that additionally helps raise awareness on CWM’s campaigns and services while highlighting public safety and preservation of the environment.

The series offers solutions to reduce waste and maintain the highest levels of hygiene that Abu Dhabi endorses.

The sequels will also emphasise the need to adopt best sustainability practices as well as the concepts of reduce, reuse and recycle.

The first of the series aims to educate the general public on the need to replace the old, open and unhygienic waste bins that are characterised as ‘Feddah’. The green bin is referred to as ‘Khadrah’ while the black bin is named ‘Soudah’. The plot narrates the negative consequences resulting from the use of ‘Feddah’ such as increased pollution and high exposure to diseases.

Engineer Hani Hosni, acting Executive Director of Strategy and Business Development at the Centre, said, “The animation series comes as part of our efforts to achieve our vision to reduce waste production and promote its reuse and recycle. With this series, we seek to establish a mechanism of consistent communication with our stakeholders and leverage our engagement with all segments of the community for shaping a safer and more sustainable environment in Abu Dhabi.”

The Centre continuously runs educational and awareness initiatives for Abu Dhabi residents in line with the highest international, regional and local practices