340 entities, including 118 private sector firms, now offer services through UAE Pass

Abu Dhabi: As many as 340 entities now offer 15,000 services through the UAE Pass, the first secure national digital identity for citizens, residents, and visitors in the UAE, enables them to register and verify their identity quickly and easily through facial recognition.

These entities include 60 federal, 171 local government, and 118 private sector companies.

The figures came to light during the 16th edition of the Public Sector Transformation Awards (IESE) 2025 in London, an annual global event that celebrates innovation culture and showcases best practices in the government sector. At the awards, the UAE PASS application won the Gold Award in the International General Authority category, according to The Digital Dubai and The Telecommunications and Digital Government Regulatory Authority (TDRA).

Organised by the British non-profit IESE Foundation, the awards aim to harness global expertise, encourage the exchange of experiences, and highlight achievements that inspire development through innovative thinking.

This year’s edition evaluated 140 distinguished government initiatives from public sectors worldwide. The judging panels concluded that the Gold Award for the UAE PASS application “” developed by Digital Dubai in collaboration with the TDRA and the Department of Government Enablement in Abu Dhabi, and in partnership with the Ministry of Interior, Dubai Electronic Security Centre, and the Federal Authority for Identity, Citizenship, Customs and Ports Security.

Hamad Obaid Al Mansoori, Director General of Digital Dubai, said: “We are proud that the UAE PASS application is receiving such global recognition as a successful model that can be emulated by other countries and governments. Receiving this prestigious award is the culmination of a sustained journey of excellence and leadership in digital identity, made possible through collaboration and teamwork among local and federal government entities. In particular, we value the significant role of our strategic partners,”TDRA and the Department of Government Enablement in Abu Dhabi,”who have worked alongside us for years on a clear and progressive strategic plan.”

He added: “UAE PASS is aligned with the vision of our wise leadership to build a comprehensive and integrated digital life, facilitating daily city interactions and supporting the digital economy by leveraging cutting-edge technologies, particularly artificial intelligence, which is essential to verifying users’ identities efficiently and securely.”

Eng. Majid Sultan Al Mesmar, Director General of TDRA, stated: “We are pleased that the UAE PASS application has achieved global recognition, winning the Gold Award among dozens of initiatives from around the world.”