Sharjah Book Authority paves way for cross-cultural connections

Sharjah: Making its mark at the largest book fair in the United States, Sharjah Book Authority (SBA) showcased its plans for building cross-cultural connections and improving regional literacy at Book Expo America.

Several American and Canadian publishing houses, such as Publishers Weekly, expressed a keen interest in SBA’s work, particularly in the Sharjah International Book Fair (SIBF). SIBF attracted more than two million visitors last year and continues to influence the region’s book industry. Expo visitors also noted the potential impact Sharjah Publishing City could have on stimulating the markets in the Middle East and North Africa region. These markets import books worth $1 billion and are growing at rates upward of 11 per cent.

Established in December 2014, SBA aims to enhance investment in creative industries and stimulate communication between people of different backgrounds. SBA also shines a light on the role writers play in encouraging community awareness in a technology-driven world.

The SBA delegation met with Canadian publishers to discuss cross-translating books in Arabic, French and English as well. The two parties talked about strengthening the connection between Canada and the UAE and encouraging “cross-cultural participation” through international events organised in Sharjah. Development of a training programme for Arab publishers is also in talks between SBA and Andrea Chambers, New York University’s Publishing College director.

As the Expo’s only Arab participant, the SBA delegation highlighted Sharjah’s identity as a hub of cultural importance and gateway to regional and international expansion. The region’s book industry is expected to serve nearly 950 million youth in the future. SBA Chairman Ahmad Al Ameri, said the event was an opportunity for the organisation to collaborate with top publishers and paved the way for greater communication.

“Due to the projects, programmes and initiatives Sharjah has launched, it has become the region’s cultural hub,” Al Ameri said.

— The writer is an intern at Gulf News