Dubai: Fashionistas in Dubai had the chance to experience the ‘Express Fashion’ catwalk, which took place on Dubai Metro, kicking off Dubai Fashion, 2013. on Wednesday.
The event, which is the region’s first ever fashion event on board a moving train, propelled Dubai into the international fashion scene. It also was the start of this year’s activities for the 11-day glamour event that is part of the 18th Dubai Shopping Festival (DSF).
The event was organised by the Dubai Events and Promotions Establishment (Depe), in collaboration with the Roads and Transport Authority and Bloomingdales.
Bloomingdale’s exclusively showcased a selection from their Spring/Summer 2013 collections, bringing international innovation and creativity to Dubai’s couture scene.
Express Fashion pulled out of the Burj Khalifa-The Dubai Mall station at around 1pm, travelling to the Metro’s Nakheel Harbour and Tower Station and back. During the trip, the moving train hosted a live catwalk show that of both day and evening wear. While the first half of the journey up to Nakheel Harbour and Tower station saw daytime fashion being showcased, the return leg to the Dubai Mall was dedicated to evening wear.
Ramadan Abdullah Mohammad, director of the operations department, Rail Operation, said that the train on which the catwalk took place was not a passenger train.
He explained that it was a continuous train, moving at a slow speed in between other service trains and that it did not affect the service. The train also did not stop at any of the stations in between.
Other events during Dubai Fashion 2013 will be hosted by Dubai Mall. The Street Catwalk will be held on January 26 at the Dubai Mall Fountain Promenade and will feature 100 professional and amateur models; the Midnight Fashion where designer collections will be showcased in three different shows when the clock strikes midnight on February 1.
Women can get a makeover during the ‘Biggest Makeover’ on February 2, where stylists and make-up artists will try to work with the largest number of women in the shortest possible time.
