The Dubai Mall will soon open Reel Cinemas, the UAE's largest cinema complex featuring 22 screens and a seating capacity of 2,800. The Cineplex is developed by Reel Entertainment LLC, the joint venture of Emaar Malls Group LLC and Singapore-based premier entertainment providers Cathay Organisation Holdings Ltd.

The highlight of The Dubai Mall cineplex is the introduction of the Hollywood Chic design concept, which assures a modern cinema experience. The seats are ergonomically designed with the widest legroom for utmost comfort, while the overall ambience is reminiscent of old Hollywood glamour intelligently blended into contemporary interiors using modern materials. The sound and projection system are world-class with THX certification, and the digital theatre experience also includes 3D presentation.

Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “Entertainment and leisure attractions have become an integral part of mall developments. The extensive leisure portfolio of the mall has become a social magnet for families, and the opening of Reel Cinemas will further add to the overall entertainment offerings.''

He added: “Reel Cinemas is being developed to the highest international standards with expertise from Cathay Organisation Holdings Ltd, Emaar's joint venture partner. Cathay has an established track-record in developing superior-quality theatres, and movie-goers at Reel Cinemas will be assured of a never-before cinema experience.''

Reel Cinemas is spread over an area of 110,000 sq ft with direct access from the car park on both levels. The complex will feature four Platinum Movie Suites apart from The Picturehouse, the first dedicated arthouse hall at a cineplex in Dubai. Among the 17 other regular halls is a premiere hall that seats more than 300 people.