Celebrate Indian Independence Day in UAE: LuLu’s ‘India Utsav’ brings culture, food and festivities

The Indian Independence Day celebrations have officially begun in the UAE and across the region with a grand, 10-day-long ‘India Utsav’ – a festival celebrating India’s rich culture, heritage, and diversity.
The vibrant festivities were launched by LuLu Group International across all its hypermarkets in the region. Running until August 22, the outlets are showcasing a wide range of Indian products with special promotions.

Highlights include organic products, millets, nutritious grains, popular street foods, traditional sweets, biryanis, and regional delicacies, available both in-store and online. Adding to the festive atmosphere, there are live cultural performances across the outlets.

The campaign was inaugurated by Sunjay Sudhir, Indian Ambassador to UAE, in the presence of Yusuffali M.A., Chairman of LuLu Group, along with Rohit Mishra, Counsellor - Trade and Investment, Dharm Singh Meena, First Secretary – Economic Affairs, Embassy of India, and other senior officials.

“Festivals like India Utsav play a significant role in strengthening our export markets and showcasing the incredible diversity of Indian products to the world,” Sudhir said after the launch event held in Abu Dhabi.

“Lulu is truly bringing the essence of India to global audiences and strongly supporting the ‘Make in India’ campaign. As the leading exporter of Indian goods, Lulu is not only promoting Indian products internationally but also contributing to job creation and economic development,” the ambassador underlined.

Yusuffali expressed pride in LuLu’s ongoing cultural initiatives.
“India Utsav is a testament to our ongoing commitment to strategic cooperation and cultural exchange. We are proud to celebrate India’s flavours, traditions, and heritage with our shoppers,” he said.

“As the largest importer of Indian products to the UAE, we are targeting $2 billion in imports this year. We’re especially thankful to the Indian Embassy for their consistent support,” Yusuffali added.

Also present on the occasion were Saifee Rupawala, CEO of Lulu, Ashraf Ali M.A., Executive Director of Lulu, Salim V.I., Chief Operating and Strategy Officer of Lulu, Ananth A.V., Director of Lulu International Holdings, Nandakumar V., Director of Marketing and Communications and other officials.