Be: showcases rich Indian tones

Following last week's interview with Rohit Bal and Rajesh Pratap Singh, Friday meets three other top Indian designers - Priyadarshini Rao, Raghuvendra Rathore and Ashish Soni - to know more about how they are taking the country's top labels on to the global ramp

For the last 75 years, the Raymond name is associated with fine woolen fabrics in India. Its distribution network in the country is strong, and the name has an identity that reaches across the country. Raymond launched an exclusive pret line last year - Be: - in an effort to corporatise designer wear for the first time. Representing the fashion edge of Raymond, its first overseas branch opened recently in Dubai. While existing and well-established names will display their bread-and-butter lines through the outlet, new talent will also find a window through which to operate. They can all make the most of the managerial and marketing expertise that the Raymond name has acquired over generations.

This week, Friday catches up with three more designers who were in the city as part of the Be: launch.

Priyadarshini Rao: Keeping in step with the times