Tim Cook to step down next year? Apple ramps up CEO succession planning

John Ternus, Apple’s hardware chief, emerges as the leading contender to succeed Tim Cook

Last updated:
Lekshmy Pavithran, Assistant Online Editor
2 MIN READ
John Ternus tipped to succeed Tim Cook as Apple CEO
John Ternus tipped to succeed Tim Cook as Apple CEO

Apple is reportedly stepping up succession planning as Tim Cook may step down as CEO as soon as next year, according to the Financial Times.

John Ternus, senior vice president of hardware engineering, is widely seen as the leading contender.

The board and senior executives have intensified preparations for a transition after more than 14 years under Cook. A new CEO is unlikely to be announced before Apple’s earnings report in late January, covering the holiday season.

Cook’s legacy at Apple

Tim Cook, who turned 65 on November 1, has led Apple through its most profitable era since taking over from Steve Jobs in 2011. Key achievements include:

  • Apple Pay launch and integration of Beats headphones

  • Apple Watch, introduced 10 years ago

  • Expansion into Apple TV Plus, producing award-winning films and shows

  • Under his leadership, Apple’s stock has risen roughly 1,800%.

Succession remains speculative

Despite media reports, Cook stepping down remains purely speculative. The company has been planning for a transition for over 14 years, but no official timeline has been set.

Potential contenders for CEO

Apple reportedly has a “solid bench of successors,” according to IDC’s Bryan Ma. Key contenders include:

  • John Ternus – Senior VP of hardware engineering; 20+ years at Apple; top of the list

  • Craig Federighi – Senior VP of software engineering; strong public speaking experience

  • Greg Joswiak – Senior VP of worldwide marketing; broad company overview

  • Jeff Williams – Former COO; now senior VP of design, watch, and health

  • Sabih Khan – Incoming COO

Ternus, 50, mirrors Cook’s age at the time of taking over and offers deep technical expertise, which could be valuable if Apple selects an engineering-focused leader.

What’s next

When Cook eventually steps down, Apple will have a pool of qualified talent to take over. The company’s preparations suggest a carefully managed transition, though the final choice of CEO remains uncertain.

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