Dubai: The Dubai Press Club (DPC) is all set to hold the fourth edition of the Emirati Media Forum (EMF) on November 6 at the Dubai World Trade Centre.

This year’s edition will focus on the national role of the UAE media at a time when the region is beset with political turmoil.

The event is organised under the patronage of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

The forum will look at how the media can support the influential role and position of the UAE on major regional and international issues, and play a greater part in supporting national development across sectors.

The DPC announced that the one-day event will highlight the evolving role of the UAE media in the light of various developments in the region. It will also take a deeper look at how the media can support the balanced discourse adopted by the UAE since it was founded by the late Shaikh Zayed Bin Sultan Al Nahyan.

The forum will also look at how the media can develop the leadership and capabilities required to keep pace with the rapid growth in visual, print and audio technologies.

Mona Ganem Al Merri, president of DPC, said: “The EMF coincides with key developmental shifts in the region. The UAE is preparing for the future with massive projects that aim to realise the UAE Vision 2021 and fulfil the leadership’s objectives for the nation’s growth.”

The event serves as a platform for dialogue between players across the media spectrum and an opportunity to discuss media development while acting as a bridge of communication between local media organisations, journalists, experts and specialists in various fields of media, as well as the media students. It also seeks to give local media outlets insights and knowledge on how they can develop the leadership capabilities required to sustain their growth and excel.