Abu Dhabi: Shopping enthusiasts are in for a major treat over the Eid holidays with shopping malls holding a 24-hour mega sale to mark the occasion, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced on Monday.
The mega sale will see seven shopping malls — Yas Mall, Marina Mall, World Trade Centre Mall, Dalma Mall, Bawadi Mall, Hili Mall and Al Jimi Mall — and more than 500 stores taking part with discounts of up to 90 per cent. The mega sale will start at 10am on June 15 and will run until 10am the next day.
Along with the 24-hour mega sale, residents will also be able to enjoy fireworks shows taking place at the Abu Dhabi Corniche, Yas Marina and Hazza Bin Zayed Stadium in Al Ain on the first day of Eid starting from 9pm.
Abu Dhabi Summer Season
The DCT Abu Dhabi also announced details for this year’s annual Abu Dhabi Summer Season (ADSS 2018) programme, which will take place from June 21 to August 18, with a range of entertainment activities and live shows planned across the emirate.
ADSS 2018 will also see the participation of more than 50 hotels offering several discount promotions ranging from 15 to 50 per cent with an aim to attract both foreign tourists and residents to make the most out of the summer holidays.
Commenting on this year’s ADSS and Eid celebrations, Sultan Al Mutawa Al Daheri, executive director of the Tourism Sector at the DCT Abu Dhabi, said that such events are part of a long-term strategy to boost Abu Dhabi’s image as a summer destination.
“The Eid fest celebrations and ADSS are annual anchor activations that aim to underpin the emirate’s credentials as a destination of distinction during the summer, especially for families looking for unmissable experiences and offers.
“It forms part of our long-term strategy to incentivise the private sector and tourism industry and get them involved in event development while building both regional and international awareness of the emirate’s appeal,” he added.
Al Daheri said the DCT Abu Dhabi is looking to increase the number of tourists to Abu Dhabi during the summer with its ADSS programme and hotel promotions, particularly from the GCC states and India. “Through this summer season, we aim to contribute to the increase in overseas visitors to Abu Dhabi — especially from top-source markets including the GCC and India — raise the average length of stay of visitors, and position Abu Dhabi as an attractive destination to visit during the summer.”
Among the several popular shows taking place as part of this year’s ADSS include Al Beit Beit Aboona (June 22-23), Nickelodeon Experience (July 5-15), Around the World (July 5-August 14), Pinkfong and Baby Shark (June 15-16 and June 28-30), and Sparkles of India (August 16-18) among many others. The full range of shows along with their details and venues can be found on the ADSS’s official website — www.abudhabisummerseason.ae.
Residents and tourists will also be able to enjoy a wide range of retail, food and beverage promotions throughout the ADSS, with 10 participating shopping malls taking part and offering discounts of up to 80 per cent.
Food lovers will also be in for a special treat with the ADSS Zomato Experience, with discount offers at more than 200 participating restaurants through its Zomato Gold Membership, which will offer both residents and tourists discounted rates for their meal purchases.
Abu Dhabi Summer Season
When: June 21-August 18
Where: Emirate of Abu Dhabi
What: Live shows, family events, retail and food and beverage promotions
