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Students awarded for Doha skyline designs

Work to be included in Qatar 2022 brand identity

Gulf News

Manama: A striking visual design of Doha’s skyline earned Qatari student Mona Al Sulaiti a scholarship at Virginia Commonwealth University in Qatar sponsored by the Qatar 2022 Supreme Committee.

Designs by Lolwa Al Mohannadi and Noora Al Melhim were awarded runner-up certificates in the first stage of a community initiative ‘Doha Skyline Project 2012’ organised by Q22.

VCUQatar students were tasked with creating their own artistic interpretations of Doha’s skyline in their medium of choice — sketching, painting, illustration — with the submissions evaluated by Q22’s brand department and Lambie Nairn London, Q22’s brand agency, for compatibility with Q22 brand identity and uniqueness.

The Doha Skyline project is the first part of a long-term community engagement programme between Q22 and VCUQatar, with the aim being to include and integrate the work of local students into the Q22’s brand identity, which will be used at events and in official publications globally.

“This project is an important part of our community outreach and ties in with our aim of ensuring that the delivery of a successful 2022 FIFA World Cup in Qatar is achieved through utilising talented and creative young individuals from the local population,” Nasser Al Khater, Qatar 2022 Supreme Committee communications and marketing director, said. “I would like to congratulate Mona on winning the first stage of the competition and I look forward to seeing her work being integrated into our communications output. Our plan is to hold an annual exhibition of all student work where the public in Qatar can visit and see how the students’ designs have been incorporated into our communications,” he said in a statement emailed to Gulf News.

The Dean of Virginia Commonwealth University in Qatar, Allyson Vanstone, said that the university’s engagement programme with the Qatar 2022 Supreme Committee was “a fantastic opportunity” for their students.

“They have the opportunity to contribute to Q22’s brand identity and play a significant role in shaping Qatar’s design industry,” Vanstone said.

The programme will continue in the coming semesters with projects focusing on calligraphy, typography and Qatar landmarks.

Qatar will be the first Arab and Muslim country to host the football World Cup in 2022.