Smart tech saves UAE travellers time, lowers stress - boosts spending at GCC airports
Dubai: For UAE travellers, the modern airport experience is as much about saving time and reducing hassle as it is about luxury lounges and shopping.
A new global study by Priority Pass, part of The Collinson Group, reveals that UAE fliers are increasingly frustrated by anything that wastes their time or money—from long queues to outdated processes and lack of smart services.
The report, which surveyed over 12,000 global travellers, highlights how UAE airports are leading in technology adoption, but also sheds light on what passengers most want to avoid while flying.
While many UAE travellers applaud the use of AI and automation, their biggest dislikes are clear:
Long queues at security and check-in
Manual, paper-based processes
Slow baggage handling
Limited or crowded seating areas
Poor signage and unclear instructions
In fact, 81% of UAE travellers say fast-track security and digital boarding passes are the best improvements in recent years—because they help avoid exactly these frustrations. Meanwhile, 74% value automated baggage drops and advanced security scanners, which eliminate time-consuming processes.
“Travellers are telling us what they don’t want: delays, inefficiencies, and missed moments,” said Priyanka Lakhani, SVP at Collinson International. “Smart tech gives them time back and reduces stress.”
The report also reveals that UAE fliers are less inclined to spend when:
They're rushed or anxious
Tech is clunky or unreliable
They feel confused or unsupported
They can’t find value or quality in services offered
When these pain points are addressed, fliers are much more willing to explore airport offerings—from dining to duty-free shopping. But when they're stuck in lines or juggling physical documents, that opportunity—and revenue—is lost.
Nearly half of UAE travellers save up to 30 minutes thanks to technology, while 1 in 5 save up to an hour. That extra time helps passengers avoid the stress of rushing and allows them to focus on what they enjoy:
55% grab food or coffee
46% explore shops
37% relax in lounges
This change is especially visible among younger fliers—Gen Z (71%) and Millennials (67%)—who are more likely to spend if the journey is smooth.
Airport lounges remain a top choice for UAE fliers—73% of global travellers have visited one. Lounge visitors are also more likely to spend elsewhere in the terminal, proving that investing in relaxation areas pays off when other stressors are removed.
Even as airports go digital, many fliers still want help from real people—especially:
At security and immigration
With lost baggage
During unexpected disruptions
65% of travellers said they rely on human support for customer service issues. This shows that while tech is crucial, a human touch is still essential to avoid negative experiences.
With Dubai International (DXB), Abu Dhabi (AUH), and Hamad International (DOH) pushing the envelope in travel innovation—and mega projects like Al Maktoum International Airport’s Dh128 billion expansion—the UAE is redefining what airports can offer.
But this report makes it clear: UAE travellers don’t want to waste time, energy, or money on outdated systems or avoidable stress. The future of air travel must be efficient, intuitive, and human-centric—because that’s what truly makes every trip memorable.
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