Alibaba will not want any ripple effect to course through its US operations. So far, it's making all the right noises. Image Credit: Reuters

Beijing: Chinese e-commerce giant Alibaba Group Holding Ltd. offered reassurances that its presence in the US is benign, in a bid to remove itself from the crosshairs of President Donald Trump.

"As the world's largest e-commerce platform, Alibaba's primary commercial focus in the US is to support American brands, retailers, small businesses and farmers to sell to consumers and trade partners in China as well as other key markets around the world," CEO Daniel Zhang said.

"We believe global trade will continue, and Alibaba's active pursuit of our mission 'to make it easy to do business anywhere' is fully aligned with the interests of both China and the US."

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Earlier this month, the US president signed two executive orders targeting Chinese-owned social media platform TikTok and messaging app WeChat. Trump later said he was considering taking action against other Chinese companies.

Upping the ante

Washington's "Clean Network" programme announced by Secretary of State Mike Pompeo also urged US companies to cut ties with Chinese firms, including cloud providers such as Alibaba, Tencent Holdings Ltd. and Baidu Inc., for sensitive American data.

But this week, Commerce Secretary Wilbur Ross told Fox Business News that no formal proceedings are underway against Alibaba at this time.

Zhang said the company is closely monitoring the latest shift in US policies toward Chinese companies, which he described as being in a "very fluid situation". "We are assessing the situation and any potential impact carefully and thoroughly, and will take necessary actions to comply with any new regulations."