Make it in the Emirates summit opens with 5,000 products and SMEs in focus

Make it in the Emirates brings manufacturers, SMEs and investors to Abu Dhabi

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Nivetha Dayanand, Assistant Business Editor
Make it in the Emirates Forum in partnership with the ADNEC Group in Abu Dhabi
Make it in the Emirates Forum in partnership with the ADNEC Group in Abu Dhabi
Afra Alnofeli/Gulf News

Abu Dhabi: Make it in the Emirates opens today in Abu Dhabi with a focus on local manufacturing, supply chain readiness, industrial financing and a bigger role for UAE-made products in shops, e-commerce platforms and export markets.

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The fifth edition of the UAE’s flagship industrial platform runs from May 4 to 7 at ADNEC Centre Abu Dhabi. It is hosted by the Ministry of Industry and Advanced Technology and organised by ADNEC Group, a Modon company, in collaboration with the Ministry of Culture, the Abu Dhabi Investment Office and ADNOC Group.

This year’s edition is the largest so far, bringing together 1,162 exhibiting companies across 88,000 square metres of exhibition space. SMEs account for 60% of exhibitors, giving smaller manufacturers and suppliers a direct route to buyers, financiers, government entities and larger industrial players.

The event follows a series of government measures aimed at strengthening the UAE’s industrial base, including a Dh1 billion national industrial resilience fund, wider use of the In-Country Value programme and new policies to increase the visibility of UAE-made products across retail and online channels.

Local production takes centre stage

A central focus of this year’s event will be the localisation of more than 4,800 products. The aim is to give manufacturers clearer visibility on priority goods that can be produced in the UAE, reducing dependence on imports across key categories.

The push covers strategic sectors such as food, pharmaceuticals, industrial goods, manufacturing inputs, base metals, chemicals, advanced technology and construction. For companies, the platform is expected to open access to procurement opportunities, financing options and incentives linked to priority sectors.

A stronger local manufacturing base can help keep essential goods available, reduce exposure to international shipping delays and support more stable supply across supermarkets, pharmacies, construction suppliers and industrial buyers.

From policy to contracts

Make it in the Emirates has grown from an industrial showcase into a platform where procurement pipelines, supply agreements, financing options and market access opportunities are brought together.

This year’s programme is built around industrial resilience and supply chain continuity, with discussions expected to cover logistics, raw materials, cash flow, SME liquidity, exports and business continuity.

The event also follows the Industrial Resilience and Supply Chain Continuity Forum held in Abu Dhabi, where government entities, manufacturers, financial institutions and commercial firms discussed practical steps to support the sector.

Companies attending the platform will be looking for purchase agreements, financing channels, local supplier partnerships and new routes into regional and global markets.

Bigger role for UAE-made goods

One of the clearest shifts this year is the move to increase the presence of UAE-made products across retail outlets and e-commerce platforms.

The first phase will focus on essential products that have scalable local production potential, including bottled water, dairy products, eggs, fresh and chilled poultry, bread, basic bakery items, flour, locally packaged vegetable oils and seasonal agricultural products.

The policy is designed to support demand for national products while helping UAE factories become more deeply connected to large retail and digital supply chains.

The expansion of the National In-Country Value programme will also direct more spending into the local economy. The programme is being extended as a mandatory framework across federal government entities and national companies with at least 25% direct or indirect federal ownership.

Since the launch of Operation 300Bn in 2021, the UAE’s industrial exports have doubled to Dh262 billion in 2025, growing at more than 25% year on year. Medium and high-tech exports reached Dh92 billion, exceeding the 2031 target six years ahead of schedule. The ICV programme has redirected more than Dh473 billion into the national economy.

AI and industrial data

Artificial intelligence will have a larger role in this year’s edition, with the government package linking AI adoption to production, operations, planning and supply chain resilience.

The newly approved National Industrial Data Committee will focus on the collection, integration and real-time availability of strategic industrial data. That is expected to support faster decisions by policymakers and companies during periods of supply pressure or demand changes.

MIITE 2026 will also introduce new features including the Industry Museum, Quality Hub, NextGen Hub, Intelligence Hub and Startup Hub. These platforms will cover manufacturing innovation, quality infrastructure, startups, robotics, autonomous systems and AI-powered industrial solutions.

Culture joins the manufacturing agenda

The Ministry of Culture will also have a significant presence at this year’s event, linking Emirati craftsmanship with the wider industrial and creative economy.

Its pavilion will feature 50 Emirati crafts created by more than 200 artisans in collaboration with 19 entities and institutions. It will also include 15 creative companies, five technology projects, more than 500 national products and heritage pieces from UAE museums.

The programme will include dialogue sessions, interactive activities and agreements aimed at supporting artisans and connecting traditional crafts with modern design, production and technology.

What to watch this week

The opening day will include a keynote by Dr Sultan Al Jaber, followed by a ministerial panel on resilient growth through strategic partnerships and industrial alliances.

Day one will also feature sessions on family businesses, energy, manufacturing and advanced technology. Day two will host the fourth edition of the MIITE Awards, along with a session titled Emirati Women Redesigning Industry.

Across the four days, the main measure of success will be whether the platform converts policy momentum into contracts, financing, supplier agreements and stronger visibility for UAE-made products.

Nivetha Dayanand
Nivetha DayanandAssistant Business Editor
Nivetha Dayanand is Assistant Business Editor at Gulf News, covering aviation, financial markets and commodities. A business and financial journalist with a strong interest in multimedia storytelling, she regularly takes complex financial and economic subjects beyond the written word, producing explainer videos that make them easier for a wider audience to understand. Nivetha has interviewed senior policymakers, business leaders and global financial figures both on and off camera. Her past guests include UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri, Khaled bin Alwaleed Al Saud, a member of the House of Saud and the founder and CEO of KBW Ventures, Jihad Azour, Director of the Middle East and Central Asia Department at the International Monetary Fund and Indian ministers Hardeep Singh Puri and N. Chandrababu Naidu. She has also hosted and moderated panels, conferences and awards shows, bringing her newsroom experience to live conversations on business, finance and the economy. An Erasmus Mundus journalism alum, Nivetha is drawn to stories that affect people directly and to reporting that gives a platform to voices that might otherwise go unheard. She was among the first journalists to speak to Petrofac employees in the UAE about unpaid salaries, broke the news of the planned demolition of Dubai’s well-known “Toyota Building”, and helped set the record straight on widely circulated claims that a giant replica of the Moon was coming to Dubai. More recently, her exclusive interview with EDGE Group CEO Hamad Al Marar revealed how the UAE-based defence group deployed its systems along the country’s shore border and established a geofence around the UAE within 48 hours of the February 28 escalation. Prior to joining Gulf News, Nivetha worked at ITP Media, where she helped launch Finance Middle East, a new publication covering the region’s financial sector. Her role spanned reporting and editing, video production, interviews and events. Across print, digital, and video, she focuses on finding the people behind business stories and explaining why those stories matter to the audience reading or watching them.
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