Dubai: How about serving up your ‘personalised barista’?
A ‘nove caffè’ has been launched in Dubai, and claiming the rights to be called the ‘Middle East's first self-service coffee showroom’. The concept has been launched by Al Shirawi Vending Solutions, a subsidiary of Al Shirawi Group. The entity is already a major player in the office coffee service (OSC) and vending category.
“These smart vending machines offer patrons a coffee experience like no other,” said Pamela Chikhani, General Manager. “They are set to redefine our perception of vending."
According to a report by Fanack, coffee consumption in the Middle East amounts to $7 billion per year, and the estimated coffee consumption per person is around 3.5 kilos per year. This in turn ‘improves the prospects of new coffee brands entering the Arab market’.
The UAE spends $630 million on coffee each year.
The self-service coffee showrooms from Al Shirawi Vending Solutions will have ‘smart’ coffee machines sourced from Crane in the UK and Veromatic of the Netherlands). These machines function as ‘personalised baristas’.
