Motion Icon's state-of-the-art production facilities are located in South Africa, the UK, Australia, and the UAE. Image Credit: Supplied

Dubai: UK-based Motion Icon has launched a new advertising platform for the first time in the region.

Using the new ‘Out of Home’ (OOH) advertising solution, brand owners will be able to access previously unavailable retail space to attract, influence, and convert their target audience, just before the point of purchase.

The technology not only increases safety on escalators, but also improves their otherwise dull appearance, enhancing the overall aesthetic of the property.

Motion Icon will be partnering with Motivate Media Group to bring this platform to brands across UAE and Saudi Arabia, covering shopping malls, airports, exhibition centres, metro stations and many other high traffic locations.

“We are delighted to be partnering with Motion Icon to bring this technology to the region - we’re seeing an increase in demand for OOH services in the UAE and we’re keen to explore this market. The partnership will strengthen our core offering and further defines our footprint in media,” said Ian Fairservice, Managing Partner of Motivate Media Group.

Brent Bragge, CCO, Motion Icon: “This product itself is uniquely elegant in reimagining a piece of machinery we all know and somewhat take for granted, transforming it into an eye-catching marketing platform. Its simplicity is the source of its impact – this is as much a story about rebirth as it is about advertising. The partnership with Motivate Media Group is a huge opportunity for Motion Icon. Motivate brings unrivalled experience and credibility to the product, and their reach throughout the region ensures that brands are able to roll out impactful campaigns with a singular efficiency.”

Motion Icon’s production facilities are in South Africa, the UK, Australia, and UAE. Combined, these facilities have produced over 1,400 successful escalator advertising campaigns to date.