Max-Hervé George drives SWI’s blueprint for AI-powered logistics and the intelligent supply chain

As artificial intelligence reshapes the logistics landscape, the need for decentralised, data-intensive infrastructure is accelerating. In response, SWI Group, under the leadership of Chairman Max-Hervé George, is zeroing in on strategic investments that sit at the convergence of AI and physical supply chain infrastructure—an area rapidly emerging as a cornerstone of Europe’s next industrial wave.

The group's deep track record in capital-intensive sectors gives it a distinctive advantage as it pivots toward AI-integrated logistics. This includes a sharpened focus on edge data centres positioned near critical transport corridors, smart warehousing systems, and AI-enabled logistics parks—assets engineered to handle real-time analytics, low-latency operations, and autonomous decision-making. These facilities are increasingly vital to operators seeking predictive capabilities and operational resilience in dynamic supply chain environments.

Max-Hervé George, Chairman and Co-CEO of SWI Group, articulates the strategic imperative behind their substantial investments in digital infrastructure.

He comments, “Artificial intelligence represents a historic leap in productivity and innovation. By investing in the infrastructure that supports it, we’re laying the groundwork for the next generation of economic growth—not just for SWI, but for the broader European economy.”

This perspective underscores SWI Group's commitment to enabling the continent's technological advancement and securing its competitive edge in the global AI landscape.

Unlike many tech-focused investors, SWI is deliberately concentrating on the enabling infrastructure layer rather than software applications. This capital deployment strategy is designed to minimise exposure to technological obsolescence while capitalising on Europe’s broader digital transformation agenda, particularly across industrial and commercial logistics.

Leveraging its deep expertise in real estate and large-scale development, SWI Group, under George’s vision, ensures that each deployment is not only scalable and ESG-compliant but also aligned with long-horizon macroeconomic and technological shifts. By anchoring its approach in long-term capital allocation and regulatory foresight, SWI is reinforcing the physical infrastructure underpinning Europe’s digital economy, particularly in high-growth areas such as AI-enabled logistics and data processing hubs.