Este Medical Group enters the UAE with multi-million Dirham investment in Dubai's medical aesthetics sector

UK-based Este Medical Group has made its entry into the UAE market with the launch of a new flagship clinic in Dubai, reinforcing the emirate’s position as a leading destination for medical tourism and advanced aesthetic medicine. The move is part of Este Medical Group’s global expansion strategy, with the company investing significantly in the Dubai operation to meet rising demand for premium healthcare services in the Gulf region.

The new Dubai facility marks the group’s first foray into the Middle East, building on a successful network of clinics across the UK, Europe, and Asia. The clinic is equipped with cutting-edge medical technology and is expected to play a key role in supporting Dubai’s vision of becoming a global hub for health and wellness.

“Dubai offers an ideal environment for business growth and innovation in the healthcare sector,” said Sam Cinkir, Founder and CEO of Este Medical Group. “Our investment here is a strategic step to deliver advanced aesthetic treatments to both residents and medical tourists.”

The new clinic will initially create over 30 new jobs, including roles for medical and technical specialists, further contributing to Dubai’s thriving health sector.

“Dubai is not just a regional player but a key node in global healthcare tourism,” Cinkir added. “We are excited to contribute to the local economy while setting new benchmarks for patient care and innovation in the field.”

The Dubai opening forms part of a larger international expansion by Este Medical Group, which has grown from a single clinic in Birmingham, UK, to a global network. The company has cited Dubai’s strategic geographic location, government-backed health initiatives, and the UAE’s increasing demand for high-end, minimally invasive treatments as driving factors behind this investment.