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iCubesWire plans to tap local talent in Saudi Arabia for its new base in the Kingdom. (Pictured here is Sahil Chopra and Sanjeeda Khan.) Image Credit: Supplied

Dubai: The ad-tech platform iCubesWire has expanded its base of operations to Saudi Arabia, with an office in Riyadh. The company now has six offices across its network and with a workforce of 350 plus.

The MENA region’s digital advertising sector is projected to cross $9 billion by 2025. The iCubesWire’s Saudi push will see it ‘heavily investing in local talent’. There is a wealth of untapped potential in the KSA, and our team is committed to providing our clients with bespoke, cutting-edge solutions,” said Sahil Chopra, founder and CEO. “Our presence in KSA is a pivotal step towards leading the global ad-tech landscape.”

The company already has offices in Dubai and Indonesia. “Launching in Riyadh marks a crucial chapter for iCubesWire, as we are expanding geographically and establishing our presence in the very fabric of the region's ad-tech sector,” said Sanjeeda Khan, co-founder and Chief Growth Officer – MENA Region, iCubesWire.