Creating a buzz around books – BUKX shows how to in Dubai

Dubai: Get the word out – that’s exactly what BUKX expects to do. The initiative aims to promote literacy, and on Book Lovers Day (August 9), it brought in five authors whose books are creating a buzz in Gulf literary circles.

The event was conceptualized by LB, a Dubai-based digital content creation agency. It was also live streamed on the LB Network YouTube Channel, with more than 1000 online viewers.

“Through BUKX, it was our attempt to engage the storytellers to share their knowledge, stories and experiences with the world, through the power of words,” said Roshan, CEO and Managing Director, LB on the idea behind the concept.

The five authors that day were Grace Karim, who wrote Ooread, Waleed Shah, (Rock Your Ugly), Nisha Sanjeev (Anamica), Dr. Ameya Ghanekar,(23 ½ Beds), and Heath Bailey (Going Global).

iCademy Middle East, the region’s first internationally accredited and KHDA licensed online school partnered with LB. “iCademy Middle East and Pansophic Learning have a long and proud history of partnership and engagement in the communities we serve,” said Jeffrey Smith, Director of School Partnerships for iCademy Middle East.