Qatar Airways teams up with Hans Zimmer for exclusive musical score

Dubai: Qatar’s national carrier has announced a landmark collaboration with acclaimed multiple Oscar and Grammy-winning composer Hans Zimmer. The partnership aims to redefine Qatar Airways' "passenger experience through a new, signature sonic identity.”

The exclusive musical score, crafted by Zimmer, will be integrated across Qatar Airways' onboard music offerings, the airline said. Beyond the aircraft cabin, the compositions will also be released as a complete musical album, accessible on major streaming platforms and the airline’s official channels.

Engr. Badr Mohammed Al Meer, Qatar Airways Group Chief Executive Officer, said, “At Qatar Airways, we aim to inspire the world with every new horizon, and music plays a powerful role in shaping the emotional journey of our passengers, both in the air and on the ground.”

He said, “We are thrilled to partner with Hans Zimmer to compose our new signature music, exclusively for Qatar Airways. This bespoke soundscape will be more than just music; it will be a reflection of our brand’s elegance and ambition.”

“It is an honour to collaborate with Qatar Airways on this visionary project," Zimmer said. "Together, we’re crafting a sonic experience that reflects the beauty of travel and the pioneering spirit that defines this world-class airline."

Qatar Airways has a history of collaborating with prominent figures across various fields to enhance its brand awareness. Hollywood actor and comedian Kevin Hart has served as a Global Brand Ambassador, starring in a star-studded inflight safety video alongside figures like Rosie Huntington-Whiteley, Khaby Lame, and other social media influencers.

Indian actor Deepika Padukone has also been a Global Brand Ambassador, featuring in campaigns that highlight the airline's premium offerings. In the sports world, tennis legend Novak Djokovic was appointed as a Global Brand Ambassador and Wellness Advisor.

Furthermore, Qatar Airways has partnered with Qatari Chef Noof al Marri to introduce local culinary excellence to its Business Class, and has also introduced an AI-powered digital human cabin crew named Sama as a brand ambassador.