Brand Dubai rolls out ice cream trucks to delight incoming visitors
Dubai: As part of the #DubaiDestinations summer campaign, Brand Dubai has teamed up with Dubai Airports to offer travellers a unique welcome at Dubai International Airport (DXB) this summer.
Visitors arriving at Terminal 3 are being greeted with complimentary ice cream served from vibrant food trucks stationed near the arrivals area.
Operated by KUHP, a homegrown brand under the ‘Proudly from Dubai’ initiative, the trucks serve premium soft-serve ice creams and chilled beverages, delivering a refreshing taste of Dubai’s creative flair and hospitality.
This initiative aims to enhance the arrival experience for thousands of travellers while also highlighting the emirate’s vibrant culture and entrepreneurial spirit. It forms part of Brand Dubai’s broader mission to promote local businesses and enrich the city's seasonal offerings through innovative, visitor-friendly activations.
By showcasing homegrown talent and extending a flavourful welcome, Dubai reinforces its reputation as a destination where hospitality meets creativity.
The KUHP ice cream experience is a simple yet memorable way to begin a summer journey in the city — making visitors feel the Dubai difference from the very moment they land.
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