Cairo: The Saudi government has agreed to allow taxis and other vehicles to hit the roads carrying advertisements, Saudi online newspaper Ajel reported Thursday.
The move is part of a plan to develop outdoor advertising inside the kingdom’s cities including lamp posts, public squares and buildings overlooking roads, the paper said, citing unidentified sources.
The decision comes to revoke an earlier one issued more than a decade ago banning advertising on taxis and other vehicles.
The latest step is seen as expanding partnerships with the private sector and boost investment in the advertising business.
The strategy also utilises digitalisation in advertising tools and envisages prolonging duration of outdoor advert contracts up to 10 years, thus generating more investments.
In 2016, Saudi Arabia launched Vision 2030, an ambitious scheme aimed to diversify the kingdom’s economy.