From Mecca to Medina: Saudi Arabia recreates the Prophet’s migration for visitors

Dubai: Saudi Arabia will welcome 300,000 visitors this November for an unprecedented cultural and spiritual experience tracing Prophet Mohammed’s (PBUH) historic migration route from Mecca to Medina.

The ambitious project, “In the Prophet’s Steps,” has already attracted over one million registrations globally, with 300,000 selected for the inaugural season by the General Entertainment Authority (GEA).

GEA Chairman Turki Al Sheikh said the overwhelming response reflects the deep global interest in this immersive initiative, which aims to bring to life one of the most significant events in Islamic history.

Using advanced technology, the project reconstructs the 470-kilometre Hijrah route, 305 kilometres of which are walkable, allowing visitors to follow the Prophet’s footsteps through restored landscapes and historical sites.

Forty-one landmarks along the route have been rehabilitated, supported by eight stations and five interactive hubs narrating key moments of the migration. A dedicated Migration Museum will further enrich visitors’ understanding.

To enhance the overall experience, the route includes 30 restaurants and 50 shops, with capacity to host up to 12,000 visitors per day.

“This project is a testament to our leadership’s commitment to preserving Islamic heritage,” said Turki Al Sheikh. “It offers an opportunity to explore the landmarks of the Hijrah and reflect on its enduring lessons.”

Interest has been especially strong in Indonesia, with international rollouts planned for Malaysia, Turkey, and India. By 2030, the initiative aims to welcome five million visitors annually.

To ensure comfort and safety along the rugged terrain, specially designed 4x4 vehicles will transport visitors, while new technology has reduced the journey to the Cave of Thawr—a key Hijrah site—from a strenuous two-hour climb to just three minutes.

Combining historical authenticity, immersive storytelling, and modern amenities, In the Prophet’s Steps offers a deeply moving and accessible experience of the Prophet’s migration, illuminating its profound spiritual and human values for a global audience.