Kerala’s tourism boom: Record 22.25 million visitors and bold new initiatives

Thiruvananthapuram: Kerala is witnessing an unprecedented tourism surge, with 22.25 million visitors flocking to the state in 2024 — a remarkable 21% increase from pre-pandemic levels.

Minister for Tourism and Public Works P A Mohamed Riyas shared these impressive figures in the State Assembly on Wednesday, highlighting the state’s continuous growth in the tourism sector.

“This surge in tourist arrivals shows that Kerala has been consistently breaking its own records in recent years,” said Riyas.

A key highlight of the 2025-26 state budget is the newly introduced K-Homes project, which aims to convert unoccupied homes near major tourist destinations into accommodations. Initially, the project will be rolled out in Kovalam, Kumarakom, Munnar, and Fort Kochi.

“The K-Homes project will take Kerala’s tourism to new heights, offering visitors a comfortable stay with an immersive experience of local culture and cuisine,” Riyas said, adding that online booking facilities will be introduced for seamless reservations.

In a significant step toward inclusivity, the government has launched a project to bring women stakeholders in tourism under one umbrella.

So far, 17,631 women have registered, including tour operators, homestay owners, drivers, and tourism entrepreneurs, through the Responsible Tourism Mission Society.

Kerala is also betting big on Farm Tourism, with 952 units receiving training under the Responsible Tourism Mission Society. Out of 452 performing units, 103 have been listed on the RT Mission’s website, showcasing Kerala’s commitment to sustainable tourism.

Additionally, the Destination Challenge project aims to promote lesser-known tourist spots in collaboration with Local Self-Government Institutions. Forty such hidden gems have already been identified, promising new experiences for travelers.

To further boost tourism, Campus-Based Tourism Clubs have been roped in for destination upkeep and branding. Meanwhile, a student training program is set to equip young enthusiasts with language skills to become professional tourist guides.

Kerala has also formed Local Youth Tourism Clubs, bringing together taxi drivers, auto-rickshaw operators, and local service providers to enhance visitor experiences.

With these bold initiatives, Kerala is cementing its position as a global tourism hotspot, blending tradition with innovation to offer unforgettable experiences to travelers worldwide.