The initiative has returned for its second edition this Ramadan Image Credit: Supplied

Dubai: Supermarket brand Choithrams in the UAE has announced the return of ‘Double Blessings’, an annual campaign supporting Dubai Cares and UAE Food Bank.

Now in its second year, the ‘Double Blessings’ Ramadan campaign runs till April 13. At Choithrams retail and online stores, donors can purchase ready-to eat meals for Dh10 each and boxes of essential rations for Dh20 each, to be donated to UAE Food Bank. Additionally, proceeds from the sale will be handed over to Dubai Cares to ensure school meals are provided to hundreds of children in vulnerable communities.

Dubai Cares and UAE Food Bank are part of Mohammed bin Rashid Al Maktoum Global Initiatives.

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Beneficiaries around the world

Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, said: “Choithrams has walked with Dubai Cares since its inception, and now with the Double Blessings campaign, we write a new chapter in our journey. We call on the UAE community at large, well-known for their benevolence, to give generously and create a positive impact through our programmes reaching over 21 million beneficiaries in 60 developing countries.”

L.T. Pagarani, Chairman of Choithrams Group, said: “Encouraged by the outstanding support of our generous customers, partners, stakeholders and staff, we are bringing back Double Blessings Ramadan campaign to spread goodness this Ramadan, not just among the vulnerable communities in the UAE, but overseas as well.”

Manal Obaid Yaroof, Head of UAE Food Bank Committee, said: “Working alongside our valued partners like Choithrams, we are creating meaningful interactions and positive impact this Ramadan. Every donation is a blessing for the most vulnerable sections of the community.”