Anis Harb, general manager of Deliveroo in the GCC Image Credit: Supplied

Dubai: Food delivery company Deliveroo on Sunday announced its participation in UAE’s ‘1 Billion Meals’ initiative, the largest of its kind in the region, to provide food support to the underprivileged by enabling users of its app to donate the value of meals to support those in need in 50 countries.

The London-headquartered company said it has designed easy steps that allow the user to donate Dh10, Dh50, Dh100, Dh300 or Dh500 to help provide meals to the needy within the initiative, which is organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) to support vulnerable groups, including children, refugees, displaced people, and those affected by crises and natural disasters.

The value of these contributions will secure the basic ingredients required to provide nutritious meals to the less fortunate individuals and families around the world.

BILLION MEAL 7-1650620843869
The latest campaign is an extension of last Ramadan's '100 Million Meals' drive

Giving back with humanitarian work

Anis Harb, general manager of Deliveroo in the GCC, said: “We at Deliveroo are honoured to participate in the 1 Billion Meals initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to provide food support to underprivileged communities in 50 countries. Giving back with humanitarian work is a permanent goal we seek at Deliveroo. We thank MBRGI for giving us the opportunity to contribute to the 1 Billion Meals initiative and support a global charity initiative from the UAE. We are proud to be in a position where we can use our unique network to contribute to the fight against food poverty and we look forward to continuing the spirit of donation and kindness at Deliveroo in the UAE.”

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Additional donation channels

In addition to Deliveroo, donors can contribute to the 1 Billion Meals campaign through the campaign’s official website or bank transfer to the campaign’s account at Emirates NBD, number: AE300260001015333439802. Donors can also opt to donate Dh1 a day through a monthly subscription by sending “Meal” via SMS to 1020 on the du network or 1110 on the Etisalat network. Donations can also be made through the campaign’s call centre via the toll-free number 8009999.