Dubai: Nesto Group on Friday announced it will contribute Dh10 million in support of ‘1 Billion Meals Endowment’ campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
Nesto pledged to contribute Dh10 million over a period of 5 years to support the campaign and its objective of creating sustainable solutions and implement effective measures to fight hunger around the world.
The Group’s contribution adds to an exceptional community-wide response to the campaign shown by individuals, institutions and businesses keen to help fight hunger and malnutrition.
K. P. Basheer, Chairman of Western International Group which operates Nesto Group, said: “Nesto is honoured to be part of the “1 Billion Meals Endowment” campaign, coinciding with the holy month of Ramadan, and to contribute towards helping underprivileged populations around the world. The campaign embodies a culture of giving, generosity and solidarity that is deeply rooted in the UAE community, and further establishes the UAE’s leading humanitarian role.
“Nesto Group’s contribution reflects our commitment to social responsibility and willingness to support UAE’s various aid campaigns. This campaign aims to provide food aid to the underprivileged beyond the month of Ramadan, in addition to establishing a sustainable food aid endowment fund that provides aid for years to come,” he added.
A true reflection of the UAE leadership’s belief in the role of humanitarian work as a key investment to create positive change and improve lives around the world, the “1 Billion Meals Endowment” campaign, organised by Mohammed bin Rashid Al Maktoum Global Initiatives, reflects the UAE’s long-term vision for sustainable charity and aid work.
Donation Channels
The “1 Billion Meals Endowment” campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website (www.1billionmeals.ae), as well as a dedicated call Centre via the toll free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate Dh1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e & users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.
