Lulu Group's contribution of Dh10 million will be made over a period of five years. Image Credit: Supplied

Dubai: Yusuffali MA, Chairman of LuLu Group International, has announced a contribution of Dh10 million over a period of five years to the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.

Organised by Mohammed bin Rashid Al Maktoum Global Initiatives, the “1 Billion Meals Endowment” campaign aims to create sustainable solutions and implement effective programmes to fight hunger and support underprivileged populations around the world.

Yusuffali said: “The contribution to the 1 Billion Meals Endowment campaign is a reflection of my commitment to support all charity efforts that strengthen the UAE’s reputation as a global hub for humanitarian efforts.

I am honoured to contribute to the campaign and help provide food and support those in need. The UAE is always at the forefront of humanitarian efforts.”

This year’s campaign is an extension of previous food aid drives, starting with “10 Million Meals”, followed by “100 Million Meals” and later “1 Billion Meals” in Ramadan 2022.

The “1 Billion Meals Endowment” campaign aims to provide a food safety net for underprivileged populations in countries struggling with food insecurity. These efforts will help fight hunger an malnutrition, especially among victims of crises and natural disasters.

On the other hand, the campaign offers individuals, businesses, businessmen and influential philanthropists new ways to donate and make a difference, further promoting the culture of endowment as a traditionally rooted tool of development, and an investment for the future.

Donation channels

The “1 Billion Meals Endowment” campaign welcomes donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website (www.1billionmeals.ae), as well as a dedicated call center via the toll free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate Dh1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.