Brand Dubai launches 2025 #EidInDubai campaign

Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has officially launched the 2025 edition of #EidInDubai, a citywide celebration of Eid Al-Fitr. The campaign comes on the heels of the successful #RamadanInDubai, a month-long campaign that brought together residents and visitors in a celebration of tradition and community spirit that featured over 200 cultural, spiritual, and entertainment events and activations.

#EidInDubai brings a vibrant programme of festivities including fireworks displays, live entertainment, sporting events, shopping promotions, and dining experiences, designed to delight people of all ages and tastes. The campaign will run till April 6.

Dubai’s skyline will light up with fireworks at various locations, creating a breathtaking visual spectacle. Eid celebrations in Dubai will also offer world-class entertainment, sports events, and exceptional shopping. Thrilling ice shows, and world class musical performances will enchant audiences. Shoppers can enjoy the Eid Al-Fitr Raffle, exclusive offers, and cashback deals, making for a vibrant and immersive experience.

For more details on #EidInDubai events and activities, follow @BrandDubai.

The #EidInDubai festivities were unveiled at a press conference hosted by Brand Dubai, attended by Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office, along with representatives of public and private sector partners.

Mona Al Marri expressed her appreciation to all the partners and participants in the #RamadanInDubai campaign, noting that the campaign not only enriched Dubai’s social fabric but also further raised its profile as a city that offers the world’s most exceptional festive experiences.

“This year’s campaign embodies the spirit of the ‘Year of Community’, and represents a tribute to the country’s social cohesiveness and rich heritage. Highlighting the power of collaboration, she said: “The citywide campaign has been meticulously curated and organised through seamless cooperation between stakeholders who share a passion for enriching Dubai’s social and cultural landscape.”

Shaima Al Suwaidi, Director of Brand Dubai, said that the Eid Al-Fitr celebrations will not only showcase the UAE’s culture and national identity but also highlight Dubai’s dynamic global appeal. The city’s vibrant Eid festivities will create a joyful atmosphere that brings residents and visitors together in celebration.

During the press conference, participating entities, partners and media outlets were recognised for their contributions to the success of the campaign.

In addition, the winners of the ‘Dubai’s Best Decorated Ramadan Homes’ competition, organised by Brand Dubai and Ferjan Dubai, were honoured. Asma Alyassi from Muhaisnah 3 secured first place, winning Dh100,000, while Mansoor Al Zahidi and Abbas Alkhajeh, both from Al Warqa 3, earned Dh60,000 and Dh40,000 for second and third place, respectively. Additionally, 20 participants were awarded Umrah trips for two.