India's Arvind Brands Ltd which already has a significant presence in the GCC markets with its reputed brand - Arrow, has tied up with the UAE-based Regal Group to launch the cool range of 'Bay Island Cottons' collection in GCC.
"A bright, cheery range of semi-formal shirts, Bay Island, will soon be the label of choice for ambitious young executives," said Darshan Mehta, president of Arvind Brands Ltd. The Bay Island Cottons come with a wider colour palette carefully chosen on the basis of market trends, with a price tag ranging between Dh55-65.
Indian brands are in great demand in the region and hence the Arvind association with Regal Group will ensure easy availability of the Bay Island collection to Asian and non-Asian clientele through a large network of dealers across the region.
Arvind Brands Ltd (ABL) - the garment business arm of the Arvind Mills Ltd is the largest branded apparel marketing company in India with a sales turnover of over Rs2.50 billion. ABL includes some of the best brands in India such as Arrow, Lee, Excalibur, Flying Machine, Ruggers, Newport, Bay Island and Ruf & Tuf.
Regal Traders with expertise of over five decades in the textile trade, has made its foray into the readymade garments segment just over two years ago. Within this short span of time, Regal could help establish several brands in the GCC market, through exclusive showrooms and vast dealer network.
India's Arvind Brands in tie-up with Regal Group
India's Arvind Brands Ltd which already has a significant presence in the GCC markets with its reputed brand - Arrow, has tied up with the UAE-based Regal Group to launch the cool range of 'Bay Island Cottons' collection in GCC.
