Holiday Inn launches four brand hallmarks

Holiday Inn has launched its four brand hallmarks - sleep, breakfast, can do service and rewards - in the Middle East, as part of a global campaign to make the most of the qualities its guests already appreciate best.

Identified through research, the hallmarks are four main areas in which its customers say Holiday Inn provides great service, and outperforms its competitors.

The hallmarks programme has been introduced to ensure these individual aspects of the Holiday Inn experience continue to be areas in which Holiday Inn hotels excel.

"The hallmarks are the core brand essence, and an integral part of every stay at a Holiday Inn hotel," said David Atkinson, area director of marketing, Six Continents Hotels.

Holiday Inn hotels and resorts across the Middle East are introducing a number of innovative measures to ensure their guests enjoy a quality night's sleep.

Recognising that individuals have different preferences, and habits, when it comes to sleep, a unique pillow menu offered to all guests gives them a choice of five different pillow types.

At the same time, new blackout curtains with parallel overlap curtain tracks will effectively block out early morning sunlight and piercing evening lights.

To prevent guests in adjoining rooms from being disturbed, in-room televisions will be set to 45 per cent of volume capacity, and new alarm clocks will have a buzzing tone, rather than a high-pitched alarm.