Abu Dhabi: The National Media Council (NMC) on Tuesday launched the Media Lab to develop media skills in the UAE.

Located at the twofour54 media zone in Abu Dhabi, NMC’s Media Lab targets three categories of talent: Writers, filmmakers and games producers.

NMC will hold brainstorming sessions led by members of the Youth Media Council.

“The lab will enable young talent to contribute to the development of the local media sector, cope with advancements in the global media industry and spread the message of the UAE based on the values of moderation and tolerance,” said Mansour Ebrahim Al Mansouri, director-general of NMC.

The Media Lab is to hold three specialised workshops: The first on filmmaking, in cooperation with the Dubai Film and TV Commission, Faris Film and Al Futtaim Group. The second on the games industry and its development, in cooperation with the Media Zone Authority — Abu Dhabi twofour54, Red, Sony, UbiSoft, and the third on UAE publishers, in association with the Emirates Publishers Association.