The landmark event aims to position Fujairah as a global leader in adventure tourism
Fujairah: The Fujairah Adventures Center has announced to host the inaugural Fujairah International Conference of Adventure Tourism in May this year.
Being held under the patronage of Sheikh Mohammed bin Hamad Al Sharqi, Crown Prince of Fujairah, the conference will take place April 30 to May 2, 2025.
Organised in collaboration with the United Nations World Tourism Organisation (UNWTO), this first-of-its-kind event in the UAE is designed to spotlight Fujairah’s untapped potential as a prime adventure tourism destination, leveraging its diverse landscapes, rich culture, and strategic location.
“Hosting this international conference marks a strategic milestone in the development of the adventure tourism sector in our region,” said Amr Zein Eddine, Director of Fujairah Adventures Center and Head of the Higher Organising Committee.
The three-day conference will feature keynote addresses, expert panels, and interactive sessions focused on key themes including:
Investment & Growth: Opportunities and challenges in the global adventure tourism industry.
Safety & Standards: International best practices for exploration and recreational safety.
Sustainability & Community: Strategies for preserving natural resources and empowering local economies.
Innovation & Youth: The role of start-ups, universities, influencers, and UNWTO Affiliate Members in shaping the future of adventure tourism.
Adventure tourism
A highlight of the event will be the launch of the region’s first standardised adventure tourism framework, tailored specifically to the Middle East. Additionally, the conference will unveil the Arabic translation of the UIAA (International Climbing and Mountaineering Federation) safety guidebook, aimed at promoting high standards and best practices in adventure sports.
Scenic outdoors
The opening day will feature Memorandum of Understanding (MoU) signings and a formal book launch. On the following days, delegates and attendees will experience Fujairah’s scenic outdoors through a curated program of cultural and eco-tourism activities. These include visits to the Sheikh Zayed Mosque, Fujairah Fort, traditional encounters at Al Taiba Village, guided hikes in Wadi Wurrayah Nature Reserve, and deep-sea fishing paired with local culinary experiences.
Representatives from the UNWTO, along with regional and international tourism leaders, will be in attendance, marking a significant step toward establishing Fujairah as a global destination for sustainable adventure travel.
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