Dubai: Emirates Post has issued commemorative postage stamps to honour the Arab Reading Challenge and Mohammad Bin Rashid Al Maktoum Global Initiatives, acknowledging the positive impact of the challenge as the largest cultural and knowledge initiative in the Arab world.
Instilling a culture of reading as a daily practice and a way of life among the younger generation, the challenge has grown to become a round the year knowledge activity for all Arab students since its inception in 2016.
The new stamps celebrate the success of the challenge in creating an integrated community activity through the engagement of students, schools, families and various components of the society as well as of libraries and institutions related to culture. Fostering a relationship based on encouragement and mutual support, the Arab Reading Challenge aspires to create a society that regards reading as a valuable practice that contributes to the advancement of society as a whole.
The new Emirates Post stamps have been released in two designs. One carries the logo of the Mohammad Bin Rashid Al Maktoum Global Initiatives foundation, while the other features the logo of the Arab Reading Challenge. The three-dirham postage stamps will be available in post offices across the UAE starting October 30.
Abdullah Mohammad Al Ashram, Acting Group CEO, Emirates Post Group, said: “By issuing these commemorative stamps, we aim to document the great success of the Arab Reading Challenge and the Mohammad Bin Rashid Al Maktoum Global Initiatives foundation. This knowledge-driven project, the largest of its kind in the Arab world, has played a significant role in establishing the culture of reading and nurturing a love for knowledge among millions of Arab students in the Arab world and those living outside it. The challenge is set to create generations that are well-informed and empowered to build a bright future.”