Abu Dhabi DoE launches summer safety campaign to promote responsible energy use

Abu Dhabi: The Abu Dhabi Department of Energy (DoE) has launched a wide-reaching awareness campaign under the slogan ‘Your Safety is Our Priority’, reinforcing its ongoing commitment to public safety and the responsible use of energy resources.

The campaign is aimed at both individuals and institutions, with a particular focus on raising awareness around safe practices in electricity and gas usage, especially during the high-demand summer months.

The initiative comes as part of the DoE’s broader efforts to reduce energy-related incidents, promote community safety, and encourage energy-efficient behaviour.

The campaign provides essential guidance on how to minimise risks when using electrical appliances and gas systems — at a time when rising temperatures increase reliance on cooling and other power-intensive equipment.

Eng. Ahmed Alsayed Mohamed Sheebani, Executive Director of Regulatory Affairs – Petroleum Products Sector at the DoE, emphasised: “Safety in the use of energy sources is a key pillar of our regulatory framework. This campaign seeks to raise public awareness and promote best practices aligned with Abu Dhabi’s vision for an efficient and secure energy sector that benefits both people and the environment. Collaboration between regulatory entities and the public is crucial to reducing gas-related incidents and ensuring everyone’s safety.”

Eng. Abdul Rahman Al Alawi, Director of Health, Safety, and Environment at the DoE, added: “As summer begins, energy-related challenges — whether in homes, commercial buildings or service facilities — become more pronounced. Our responsibility is to cultivate a culture of safety and sustainability. This campaign reflects our duty to protect lives and property through education and engagement. Conscious, responsible energy use must be a shared responsibility between regulatory bodies and the community.”

He noted that prevention begins with public awareness, which is why the campaign uses clear, accessible messaging and practical tips to reduce accidents and promote sustainable consumption habits.

The campaign will feature a variety of initiatives, including digital awareness content shared across social media platforms and the DoE’s website, as well as workshops and site visits in partnership with public and private sector entities. This multi-channel approach is designed to reach the widest possible audience across the emirate.

The DoE has called on all residents and institutions to actively engage with the campaign, emphasising that safety starts at home and extends to every workplace. Daily tips and updates will be available through the department’s official digital channels.