Healthy choice. Marie-Christine Luijckx (left) with Yael Meijia Image Credit: Supplied

Dubai A Dubai-based group of friends has launched a unique fruit delivery service to offices in the city to help improve the health and well-being of employees.

Marie-Christine Luijckx, managing partner of Fruitful Day, said she and three others set up the service as there was a dire need to eat healthy in workplaces.

“We have slaved away in offices and we understand how difficult it can be to make healthy choices when time is limited and the candy machine is the only thing in sight,” said Luijckx, a former banker.

She said she teamed up with strategic adviser Yael Meijia of Baker & Spice whose vast experience and knowledge of the region’s agricultural produce and products helped kick off the venture.

Luijckx said employers can place fruit orders in two options – the staples box and the discovery box, both of which come in two sizes – small and large.

The staples box has standard fruit like bananas, apples, navel oranges and a surprise add-ons like white sweet apricots or ruby grapefruit. The discovery box contains a wider variety including watermelon from Iran, banana from the Philippines, cherries from Iran, new season Granny Smith apples from South Africa, peaches from Jordan, blueberries from Romania, mangoes from India and Pakistan.

“The small staples box costs Dh95 and has 25 servings while the bigger one with 50 servings costs Dh175. We recommend a small box of fruit for two days for an office of 10 employees, while a large box would suffice a group of 10-20 employees over the same time.”

The small and large discovery boxes come for Dh125 and Dh225. Luijckx said orders can be placed on a weekly, fortnightly or monthly basis. The weekly orders also have a daily option included. The service operates out of Dubai Investment Park but caters to offices throughout the city. “We require a notice of three business days. We are a subscription service and do not entertain one-off orders. We are targeting employers and urging them to focus on the health of their employees.”

She said most fruits are sourced from the region, while some are imported from further abroad. Any excess fruit left over at the end of the week is donated to labourers in DIP.