Dubai Airports launched at a ceremony today the all new Al Majlis VIP facility at Dubai International. The new brand identity for the dedicated facility, as well as its wide range of upgraded services was also unveiled at the ceremony.

Located close to Dubai International's Terminal 3, the nearly 3,400 square-metre new Al Majlis VIP facility offers exclusive services for affluent travellers – both corporate and individuals, whether they are arriving, setting off or in transit.

Paul Griffiths, CEO of Dubai Airports, formally launched the Al Majlis VIP facility, said, “At Dubai Airports, we are constantly seeking to add value to our product offerings, and enhance the quality of customer service. The new Al Majlis VIP facility is a reflection of that very approach of Dubai Airports. A dedicated, state-of-the-art facility for Al Majlis means that we have the additional capacity and the latest in technology to enable us to serve our customers better.''

Commenting on the launch of the service at a larger, dedicated building, Huraiz Bin Huraiz, Vice President of Commercial Unit at Dubai Airports, said the demand for Al Majlis services has been increasing steadily in recent years. “The number of customers we serve at Al Majlis has been increasing at an average annual rate of almost 15 per cent. We served nearly 70,000 customers in 2007 and achieved sales revenues in excess of Dh 33.13 million. This year we expect to serve 85,000 customers,'' he said.

Widely popular among businessmen, celebrities, and families alike, the Al Majlis VIP facility offers a hassle-free travel experience. While the customer relaxes at one of the 17 private lounges or shops at the Al Majlis' own Dubai Duty Free, a private escort takes care of all formalities – from check-in to immigration. Family guests of Al Majlis are assigned a female personal assistant upon arrival.

Other facilities at Al Majlis include limousine drop and pick-up between the aircraft and the facility, and special doorstep delivery of baggage upon request. The Al Majlis VIP facility also offers Wifi connectivity, a variety of light snacks and hot and cold beverages, separate prayer rooms for men and women, money exchange and facilities that create convenience for people with special needs from kerb to the aircraft.